Jun 20, 2022
Patty Hayward is the Vice President of Industry Strategy for Healthcare and Life Sciences at Talkdesk which is working with payer and provider organizations, life sciences companies, and other clients in the healthcare and life sciences areas. Its mission is to synchronize data streams so that there is a convenient way for care providers and patients to receive healthcare information and services using their channel of choice.
Patty elaborates, "People are really looking for that kind of convenience, and I think that's a radical shift from where we've been in the provider space, where it's really, you hang a sign outside and people came to you. You didn't do as much of the big outreach and marketing unless you were in really congested marketplaces. Even then it was very traditional in how you went about marketing."
"I think today that's really shifted. A lot of folks that we're talking to are really looking to digitize their contact centers, digitize their patient experience, and trying to look at things in a very different way to allow different kinds of conversations and communication styles."
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