Welcome to the Empowered Patient Podcast with Karen Jagoda. This show is a window into the latest innovations in applying generative AI, novel therapeutics and vaccines, and the changing dynamics in the medical and healthcare environment. One focus is on how providers, pharmaceutical companies, and payers are empowering patients. In addition, conversations are often about how providers, care facilities, pharmaceutical companies, and payers are being empowered by technology to improve patient outcomes and reduce friction across the healthcare landscape.
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Enhancing the Search for Senior Living with Price Transparency and Detailed Care Options with Arthur Bretschneider Seniorly TRANSCRIPT
Download PDFDec 12, 2023
Arthur Bretschneider, CEO and Co-Founder of Seniorly, a discovery platform and marketplace providing essential information to make informed decisions about senior housing options. The website brings transparency to the search process, including information about price, amenities, and care options, which have traditionally been challenging to determine. A network of senior living advisors, an AI-powered virtual advisor, and a recommendation engine all support finding the right senior housing community.
Arthur explains, "One of the things about senior living that is so complicated is frankly understanding pricing. And so, why is it complicated? There are a few factors. One is that often, people don't understand the nuances in senior housing, the sort of segmentation of different properties. So you might hear assisted living, you might hear independent living, memory care, and Alzheimer's care. There are all sorts of nuances of the different types of care that these communities can support."
"But the other piece, which is pretty challenging in this industry, is that very few senior living operators actually put their pricing online. If you are a consumer just browsing, maybe you're early researching, or maybe later on, you just want to do more on your own. For most senior living communities, you're going to have to call to get pricing, and we thought that was not a good experience. In our research, the majority of families, as they're going through this process, the number one thing that's a factor in their decision is, frankly, their budget. And if you think about any other shopping experience today, just imagine going on Amazon or Expedia or anything and being unable to see pricing unless you call. It's not a way that people are used to searching these days."
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