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Welcome to the Empowered Patient Podcast with Karen Jagoda.  This show is a window into the latest innovations in digital health and the changing dynamic between doctors and patients.

Topics on the show include

  • the emergence of precision medicine and breakthroughs in genomics
  • advances in biopharmaceuticals
  • age-related diseases and aging in place
  • using big data from wearables and sensors
  • transparency in the medical marketplace
  • challenges for connected health entrepreneurs

The audience includes researchers, medical professionals, patient advocates, entrepreneurs, patients, caregivers, solution providers, students, journalists, and investors.

May 11, 2016

Ray Kingman, CEO and Founder, Semcasting talks about how healthcare and insurance companies are using a more data driven approach to create and place ads in order to find patients, caregivers and doctors across all devices at the best time and place.  Ray also explains how privacy of patients is assured while for example, using public information to identify and target consumers who are close to a specific hospital or doctor's office.