May 11, 2016
Ray Kingman, CEO
and Founder, Semcasting talks about how healthcare and insurance
companies are using a more data driven approach to create and place
ads in order to find patients, caregivers and doctors across all
devices at the best time and place. Ray also explains how
privacy of patients is assured while for example, using public
information to identify and target consumers who are close to a
specific hospital or doctor's office.
@semcasting